The Mid-Autumn Festival falls on the 15th day of the 8th lunar month, usually in October in Gregorian calendar. 
The festival  has a long history. In ancient China, emperors followed the rite of  offering sacrifices to the sun in spring and to the moon in autumn.  Historical books of the Zhou Dynasty had had the word "Mid-Autumn".  Later aristocrats and literary figures helped expand the ceremony to  common people. They enjoyed the full, bright moon on that day,  worshipped it and expressed their thoughts and feelings under it. By the  Tang Dynasty (618-907), the Mid-Autumn Festival had been fixed, which  became even grander in the Song Dynasty (960-1279). In the Ming  (1368-1644) and Qing (1644-1911) dynasties, it grew to be a major  festival of China.
Folklore  about the origin of the festival go like this: In remote antiquity,  there were ten suns rising in the sky, which scorched all crops and  drove people into dire poverty. A hero named Hou Yi was much worried  about this, he ascended to the top of the Kunlun Mountain and, directing  his superhuman strength to full extent, drew his extraordinary bow and  shot down the nine superfluous suns one after another. He also ordered  the last sun to rise and set according to time. For this reason, he was  respected and loved by the people and lots of people of ideals and  integrity came to him to learn martial arts from him. A person named  Peng Meng lurked in them. Hou Yi had a beautiful and kindhearted  wife named Chang E. One day on his way to the Kunlun Mountain to call on  friends, he ran upon the Empress of Heaven Wangmu who was passing by.  Empress Wangmu presented to him a parcel of elixir, by taking which, it  was said, one would ascend immediately to heaven and become a celestial  being. Hou Yi, however, hated to part with his wife. So he gave the  elixir to Chang E to treasure for the time being. Chang E hid the parcel  in a treasure box at her dressing table when, unexpectedly, it was seen  by Peng Meng. One day when Hou Yi led his disciples to go hunting, Peng Meng, sword  in hand, rushed into the inner chamber and forced Chang E to hand over  the elixir. Aware that she was unable to defeat Peng Meng, Chang E made a  prompt decision at that critical moment. She turned round to open her  treasure box, took up the elixir and swallowed it in one gulp. As soon  as she swallowed the elixir her body floated off the ground, dashed out  of the window and flew towards heaven. Peng Meng escaped.
When  Hou Yi returned home at dark, he knew from the maidservants what had  happened. Overcome with grief, Hou Yi looked up into the night sky and  called out the name of his beloved wife when, to his surprise, he found  that the moon was especially clear and bight and on it there was a  swaying shadow that was exactly like his wife. He tried his best to  chase after the moon. But as he ran, the moon retreated; as he withdrew,  the moon came back. He could not get to the moon at all. Thinking of  his wife day and night, Hou Yi then had an incense table arranged in the  back garden that Chang E loved. Putting on the table sweetmeats and  fresh fruits Chang E enjoyed most, Hou Yi held at a distance a memorial  ceremony for Chang E who was sentimentally attached to him in the palace  of the moon. When  people heard of the story that Chang E had turned into a celestial  being, they arranged the incense table in the moonlight one after  another and prayed kindhearted Chang E for good fortune and peace. From  then on the custom of worshiping the moon spread among the people.
 People  in different places follow various customs, but all show their love and  longing for a better life. Today people will enjoy the full moon and  eat moon cakes on that day. The moon looks extremely round, big and  bright on the 15th day of each lunar month. People selected the August  15 to celebrate because it is a season when crops and fruits are all  ripe and weather pleasant. On the Mid-Autumn Festival, all family  members or friends meet outside, putting food on tables and looking up  at the sky while talking about life. How splendid a moment it is!
This splendid time surely cannot be missed with our 3JC moon cake. We offer a special moon cake promotion so that all our customers can spend this precious time with their family.
  
This splendid time surely cannot be missed with our 3JC moon cake. We offer a special moon cake promotion so that all our customers can spend this precious time with their family.

